Sandhills Cookie Policy

1.    WHO WE ARE AND HOW TO CONTACT US

Sandhills Global, Inc, (“Sandhills) is a corporation registered in the State of Nebraska (USA) with its registered address at 120 W. Harvest Drive, Lincoln, Nebraska, 68521, USA and the Sandhills Group Companies (Sandhills Pacific Pty Ltd, Sandhills East Limited, Sandhills Italy SRL, Sandhills South Africa Pty Ltd). This website may be operated by one of Sandhills local entities listed above and referenced below.

The Sandhills Cookie Policy (“Policy”) applies to the following brands, and their corresponding websites which are owned and operated by Sandhills Global and/or its Sandhills Group Companies: Machinery Trader, Machinery Trader Resale Weekly, TractorHouse, Truck Paper, AuctionTime, Equipmentfacts, RVUniverse, OtherStock, RentalYard, NeedTurfEquipment, Forestry Trader, MotorSportsUniverse, OilfieldTrader, Paving Equipment, Power Systems Today, LiftsToday, CraneTrader, Controller, Controller EMEA, Aviation Trader, Charter Hub, Livestock Market, Equine Market, Utility Trailers Today, Tree & Landscape Equipment Trader, MarketBook, Auction Values, SpecialtyCropEQ, Aircraft.com, Farm Machinery Locator, Truck Locator, TruckWorld.com.au, Truck Buy & Sell International, and CamionSuperMarket (“Websites”).

Please also see our Sandihlls Global Privacy Policy or our Privacy Policy for California Residents for further details about the ways in which we collect and use your personal data. For more information, please Contact Us.

2.    WHAT ARE COOKIES?

Cookies are small data files that are stored in your web browser, on your computer, tablet or smartphone (each a "Device") when you visit our Websites. They enable our Websites to remember your actions and preferences, collect analytics, conduct marketing, etc.

Cookies can be either first party cookies or third-party cookies. First party cookies are provided by us and used by various features on our site. Examples may include customizing a user’s visit, providing statistical information, and verifying a user’s identity for security purposes. Third party cookies are provided by "Third Party" vendors who provide products and features we have integrated into our site. Examples include social media sites, ad networks, and security systems.

Additionally, cookies can be either session cookies or persistent cookies. Session cookies are added when a user starts to browse our Websites or interacts with a specific feature and are deleted when the browser is closed. Persistent cookies are added when a user starts to browse our Websites or interacts with a specific feature but may remain stored on your device until a certain termination date is reached (in terms of minutes, days or years from the creation/update of the cookie). Persistent cookies used by us have a maximum period of 2 years from the date when they are initially installed or if they are subsequently updated, from the date of the update. Local Storage technology does not have an expiry mechanism and will be removed as determined by the browser on your device.

Additionally, some jurisdictions further divide cookies into groups based on their function and have additional legal requirements depending on the group they fall into. Strictly necessary cookies will be automatically set and can’t be removed because they are required in order for the website to properly function. As such, strictly necessary cookies are processed pursuant to our legitimate interest in managing our business provided such interests are not overridden by your interests and rights. Analytics cookies are used to collect various information about you and your usage of the Websites, and we collect your consent to place them, when required by applicable law. Personalization cookies are used to allow you to tailor your website experience and we collect your consent to place them, when required by applicable law. Finally, advertising cookies are used to provide you with advertising and we collect your consent to place them, when required by applicable law.

3.    DO WE USE COOKIES?

Yes, we use cookies and similar technologies (hereinafter collectively referred to as “cookies”) to provide Sandhills with analytics, to allow you to customize your website experience, for marketing/advertising purposes, and to provide you with strictly necessary functionality on the websites. In order to do this, we rely on both first party cookies and third-party cookies.

4.    WHY DO WE USE COOKIES?

Sandhills uses cookies for a number of reasons. However, we have provided you with a high-level overview of why we use cookies. We use cookies for the following reasons:

1. To enable certain functions and features of the websites to work properly.
2. To customize or personalize your website visit and save your preferences.
3. To provide security for the website, databases, and you.
4. To detect and prevent fraud and abuse of our websites.
5. To allow you to utilize a third-party platform for logging in and account creation.
6. To provide customers with advertising for our products, services, and related brands. This includes the use of third parties and the use of targeted advertising.
7. To analyze and compile collected data to build a profile about customers.
8. For statistical purposes including:
   • to improve existing features and create new features for the website. For example, the ability to see information regarding pages viewed during visits, type of device, etc.;
   • to analyze the effectiveness of our advertising efforts;
9. To collect the following Information:
   • Information regarding what customers search for.
   • Information on what customers view.
   • Information on what customers click on.
   • Information on what customers access in and through the websites, our marketing emails, and text messages including pages visited within our websites.
   • Information regarding customer shortlists.
   • Date, geographic location, and time customer visits our websites.
   • Data related to customer use and patterns on websites.
   • Data regarding products and services customers have visited.
   • Data regarding type of browser being used (Mozilla Firefox, Google Chrome, Internet Explorer).
   • The website from which the user has accessed our websites.
   • Websites users went to when they left our sites.
   • Data regarding how often users visit and use the websites.

5.    WHAT COOKIES DO WE USE?

See Exhibit A and Exhibit B below for a comprehensive list of first party and third-party cookies that are used on the Websites.

6.    DO WE HOST OR USE THIRD PARTY COOKIES?

Yes, and we have itemized these cookies in Exhibit B below. Cookies from third party websites may be used for a number of different situations including, for the purpose of personalizing and/or improving the content (including advertising content), for security and verification purposes, or for creating and maintaining an account with us.

We may use or one of our business partners may use web cookies to track your use on our websites. We may also include these technologies in e-mail messages or newsletters to determine whether messages have been opened and acted upon. Some of these cookies may pass information about your interactions to these third parties which may further combine this information with personal information they collect directly from you. This data may be combined with other data they have acquired and used to profile your interests and serve you advertisements of interest. The processing of your data by these third parties is subject to their privacy practices, over which we have no control.

7.    HOW DO YOU MANAGE YOUR COOKIES?

Depending on the jurisdiction, when you first visit our Websites, you may be prompted to manage your cookies with us using the cookie banner. However, you can always manage your cookies by clicking the link here and making your desired adjustments. Additionally, you may be able to set cookie preferences on your browser as well. If wish you to manage your cookies using your browser then see the privacy and help documentation of your specific browser’s website.

If you limit the ability of our websites to set cookies, this may prevent you from using certain features of our website properly and your user experience – which is no longer personalized for you – may deteriorate.

8.    Contact Us

We may update this Cookie Policy from time to time. The updated version will be indicated by the “last updated date” and the updated version will be effective as soon as it is accessible. We encourage you to review this Cookie Policy frequently to be informed about your information.

If there are any questions regarding this Cookie Policy, you may contact us through the following methods: